Desigual

While I was in Singapore a few weeks back, I promised myself I would not do any personal shopping for different reasons. It was difficult to do, especially with so many different shops around. On regular occasions, while travelling, my rule of thumb is I'd only purchase something if I knew I wouldn't be able to get the same thing or similar to it in Hong Kong. That or if it was significantly cheaper. However, on this trip, I really stopped myself. Once in a while, I'd step into a few of the stores just to check out what items they had and sometimes I'd end up picking a top or dress or 2, only to put them back in the rack before stepping out of the store. There were a lot of pretty clothes that were affordable too. So while I did see a lot of lovely of items, there were none that I went completely crazy over.

While browsing at the Marina Square, one night, however, I stumbled into Desigual and I swear my heart skipped a beat.

I don't always get these blood-rushing-to-my heart-making-me-dizzy sort of feelings. I remember I had the same feeling first time I entered Zara years ago. And also, when I saw Ted Baker when it was still new. But yes, Desigual made me giddy. I was in love.

Their clothes were just beautiful. So unique. A touch of boho, ethnic and artsy fartsy too. But refreshing, feminine, fun. They had so many wonderful pieces, the prints were just gorgeous. I must've eyed each one for a good 10 seconds each. Dresses, skirts, tops, bags. Their clothing isn't my usual style but I would've gladly worn any one of them.

Desigual in Amsterdam

I had to ask one of the sales assistants where the brand was from and found out the brand is from Spain.

Found after a quick google: "Desigual is a streetwear brand based in Barcelona, Spain...The brand has been created in 1984 by Swiss national Thomas Meyer, founder and creative director that wanted to provide different clothes to people."

Desigual is already a household name in Europe and its logo is a familiar sight. Offering a directional range of men and women's casual wear, as well as and accessories, Desigual has something for everyone. It has a fun, positive and unconventional outlook on fashion. The first slogan for the brand was 'Desigual is not the same', and this continues to be the driving force behind the label over twenty years on"

You can't believe how tempted I was to buy even just one item. But there were too many good ones, I couldn't choose! It didn't help that they were quite pricey.

Apparently, there are a few branches in Singapore - one in Orchard Central and another in Vivo City.

It's been a while since my Singapore trip but I've still been dreaming about Desigual. I think I've decided I'll get a dress on my next Singapore trip, hopefully it's during the Singapore Sale too! :)